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Ecommerce Training

This e-commerce course looks at what is involved in having an online e-commerce website from populating, setting up the store and marketing.

If you have an existing website and would like to offer the facility of trading online; if you have a unique new idea and want to sell it online; or if you have a product or a service that you want to sell online then this course is for you.

The course will be hands on using a pre-installed e-commerce software, participants can then populate the store with products and experience what it means to have an online store by exploring the challenges and opportunities that exist.

Some of the Open Source applications explored in the workshops are (Open Cart, Prestashop and Joomla VirtueMart).

The course will be fully hands on using pre-installed e-commerce software on the server; each participant can then populate the store with products and experience what it means to have an online store by exploring the challenges and opportunities that exist.

Courses covers :

Shop Management

Website Management

Online Payments types and their methods

Social Media Marketing

E-Mail Marketing

Course fee: N50,000

Duration: 5 Weeks

Brief Course content

This e-commerce training course covers the following topics:

Introduction to E-commerce

  • Planning (technology, products, budget, marketing)
  • How to get started
  • It’s all in the name (domain names)
  • Setting up hosting
  • Which application is best for me?
  • Benefits of e-Commerce
  • Limitations and challenges
  • E-Commerce Models

Getting Started

  • Login to the store as an administrator
  • Login in as a user
  • Setting configurations for the store
  • Entering products in to the catalogue
  • Editing text in Content Manager
  • Setting up currencies, languages, reviews
  • Setting up shipping
  • Setting up tax rules (gst)
  • Setting up payment methods

Daily Store Management

  • Customer and order management
  • Product management
  • Data management
  • Sales management
  • Reporting

Marketing myStore

  • Online marketing
  • Google PPC
  • Social Media marketing
  • Email marketing
  • Facebook and beyond
  • Off-line marketing

Payment Platform Integration

  • Online Payments types and their methods

Course outcomes

Upon completion of this e-commerce training course, participants should be able to:

  • Identify the different types of websites available
  • develop an online process of selecting and creating a website for online trading
  • Login to an online store and explore product management, customer management and store management
  • Identify the different on-line and off-line marking strategies that are available

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