DIGITAL MARKETING (BASIC)

COURSE OVERVIEW

This course gives a detailed practical guide + intermediate knowledge of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.
This course is for anyone (digital skill enthusiasts, marketers, managers, and individuals) who wants to understand the key elements of building an effective digital marketing campaign.

LEARNING OUTCOMES

  • Create and/or improve a strategy for measuring and improving digital media effectiveness
  • Review current approaches and identify areas for improving performance
  • An overview into Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads, and Facebook Ads
  • Social media including Facebook, Twitter, blogging, etc.
  • Online advertising including ad networks and behavioral targeting
    Site content and copy

COURSE CONTENT

  • Digital Marketing Overview
  • SEO – Search Engine Optimization
  • Google My Business – Connecting your business with local customers
  • Key Concepts of Digital Marketing
  • Traditional vs. Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implications of Digital Marketing
  • Market Research vs. Market Reality

DELIVERY STYLE

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

Course Fee: N35, 000
Duration: 5Weeks

Brief Course Content

Few of the topics covered are:

01

COURSE OVERVIEW

  • Intermediate knowledge of Digital Marketing
  • Detailed practical guide
  • Search Engine Optimization (SEO)
  • Digital marketing with traditional marketing.
02

SOCIAL MEDIA ADVERT

  • Facebook
  • Twitter
  • Instagram
  • Blogs
  • LinkedIn
  • Youtube
3

GOOGLE ANALYTICS

  • Track your success
  • Enhance your marketing strategies
  • Audience Demographics (Know who is visiting your site)
5

Digital Marketing Strategy

  • Translate Digital Marketing to Business
  • Learn to improve writing and create content for promotional purposes
  • Develop digital advertising campaigns such as presentations, websites and social media, reports and newsletters
  • Make use of tools such as [CMS]WordPress and HTML
4

GOOGLE MY BUSINESS

  • Connecting your business with local customers
  • Engage customers with Google My Business
  • Claim your Google My Business listing
  • Get your business listing verified
1
Hello
Can we help you?
Powered by