The Money Maker

This e-commerce course looks at what is involved in having an e-commerce website from populating, setting up of the store to marketing.
If you have an existing website and would like to offer the facility of trading online; if you have a unique new idea and want to sell it online; or if you have a product or a service that you want to sell online, then this course is for you.

What you'll learn

We cover a diverse range of e-commerce subjects areas, and deliver a wide array of tools and techniques required to kick start your electronic business or improve and revamp the one that you already have.
  • At the end of this course, you will have comprehensive basic knowledge of how to build an ecommerce store from scratch using CMS Platforms.
  • You will have the skills required to become a freelance eCommerce developer.
  • You will have a fantastic store that you can use to go on and build an ecommerce business.

Course covers:

Shop Management | Website Management | Online Payments types and their methods | Social Media Marketing |E-Mail Marketing. The course will be hands on using pre-installed e-commerce softwares.

Participants can then populate the store with products and experience what it means to have an online store by exploring the challenges and opportunities that exist.
Some of the Open Source applications explored in the workshops are;

  • Woo Commerce
  • Shopify
  • Virtuemart
  • Prestashop
  • Opencart

Course Fee: N50, 000
Duration: 5 Weeks

Brief Course Content

Few of the topics covered are:

WEBSITE SETUP

  • Introduction to Front-end and Back-end Web Development.
  • User Interface and User Experience Design.
  • Setting up and communicating with a database using SQL.
  • Selecting your hosting environment
  • Installing and configuration
  • Building a database indexed application with PHP.
  • Dependent Project/Assignment.
  • Independent Project

CORE CONCEPTS

  • The content structure
  • Themes/Template
  • Menu links
  • Components
  • Modules
  • Plugins
  • Text Editors
  • Permissions

OPTIMIZATION

  • Search Engine Friendly URL
  • XML sitemap
  • Internal linking structures
  • Meta data and page titles
  • Social Media Integration
  • Email marketing using Joomla!

PERFORMANCE AND SECURITY

  • Keeping your site moving fast
  • Tips and tricks for keeping your website secured
  • Backups
  • Top 10 Newbie’s mistake

EXTENDING WEB DEVELOPMENT CAPABILITIES

  • Community
  • Directory
  • Shopping Cart
  • Administration
  • Blogging
  • Multi Language
  • Customizing and using your own code

INTEGRATION WITH OTHER SITES AND SYSTEM

  • Unified Log-in
  • Forums
  • Carts
  • Account

CATALOG MANAGEMENT

  • Search and sort to easily find products in certain categories or with specific attributes.

CONTENT MANAGEMENT

  • Manage content pages and create new content page and Blog posts

DISCOUNT & PROMOTION

  • Create and manage discount codes and add discount codes to categories, brand or products.

ORDER MANAGEMENT

  • Receive email when order is placed, order information and purchase details (products, tax, shipping, addresses, etc.

CUSTOMER MANAGEMENT

  • Search and sort to easily find customers by first name and last name and export customer subscribed to email newsletter to Excel for marketing purposes.

REPORTING

  • Reports include store sales by amount, store sales order volume, new customers vs. returning, top selling products, and lots more.
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